Native Advertising

Welcome to headquarters for all things native advertising. Research, news, events, and many more resources will consistently be updated on this page to provide a comprehensive overview of the fastest growing category in digital advertising. So let’s get started:

The Official Definition

n. A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

Industry Resources

Native Advertising Leaderboard

IAB Native Ad Playbook

Native Advertising Lumascape



Publisher Forum

2014 Advertising Hall of Achievements


Native Ads VS. Display Ads

The Rise of The Feed

Native Video Ad vs. Preroll

Research & Reports

Sponsored Content Power Rankings

In-Feed Ads Beat Banners

Native Video Ads Beat Preroll