As a content publisher and advertising platform, LinkedIn understands the importance of content discovery and is looking for brands to play an active role.
Native ads have the ability to bring value back to impressions, a word that has lost its meaning.
Now that we know native ads are being read, the challenge is making those native ad impressions matter.
Chris Hercik, VP of the Time Inc. Native Studio, talks with Buzzfeed's Alex Kantrowitz about the importance of embracing offsite distribution models.
GoPro is much more than a consumer electronics manufacturer. They're really in the business of content enablement. So claimed Zander Lurie, the...
Sharethrough today announced a new feature to its supply side platform that allows publishers to create an always-on promotion of sponsored content.
Announcing the winners of The Native Creatives, the first-ever native advertising awards presented by Sharethrough.
Love and sex are tangentially relevant to everything. But how does this translate for brands, who are generally wary of risqué content?
Millennial Moms are a highly-valuable, yet highly-elusive advertiser demographic. Here are five major trends to better understand Millennial Moms.
What does PR look like in 2015 if you're not always in the headlines like Apple, Google, Samsung and Tesla?