How Serious News Doesn't Get In The Way Of Advertising At Mic

From a business perspective, it's important to look at what Mic, a political and social news site, doesn't do. Namely, that's traditional advertising. The site, designed »

This Week in Native: What's Up With Snapchat's New Ads + The Design Trend Transforming The Web

Every week, we feature four interesting articles about native advertising, one piece of brand content and an interesting industry stat. This week in native... Learn how »

Meet The Fifth Wave Of The Web

Looking back at the history of the web, we can locate four massive inflection points: search, mobile, apps and social. Each of these brought about incredible »

Why It's OK For Your Brand To Take The Back Seat

Alt-rock band Imagine Dragons' new album just hit the top of U.S. album charts, but not without some much-discussed advertising. When Target aired a live »

The One Thing That Makes Quartz Stand Out From Its Competition

Atlantic Media launched Quartz, its mobile-first business news website, in 2012 with the hopes of making regular readers out of an elite slice of global executives, »

This Week in Native: Redefining Success And The Waning Of Clickthrough Rate

Every week, we feature four interesting articles about native advertising, one piece of brand content and an interesting industry stat. This week in native... Contently explores »

This Week in Native: Billions Of Ad Dollars Are At Stake + The Best Branded Content

This Week in Native features four interesting articles about native advertising, one piece of brand content and an interesting stat each week. Why content is the »

Using Ad Technology To Personalize The News

Now that people read, watch and entertain themselves on a variety of different sites and apps, some have pointed to the ‚Äúdeath of the homepage." Rightfully »

Infographic: An Automated Standard For Native Could Change The Internet Forever

A new standard is on the way that will allow native advertising to scale in a big way. It's called OpenRTB 2.3 and a detailed »

5 Myths About Native RTB Debunked

In late 2013, Facebook kicked off the merger of native advertising and real-time bidding (RTB) with the introduction of the Facebook Exchange (FBX). To accommodate the »