Five hundred people crammed into the SFJAZZ Center in San Francisco in July for another successful NATIVE Summit, hearing from leading brands, publishers and platforms about the next chapter in the native advertising story and its implications on the modern media business.
Leading off the day in his keynote address, Sharethrough CEO Dan Greenberg set out a bold vision for why native advertising has become the dominant display medium and where it moves forward from here.
Greenberg argued that by blending into the increasingly intimate, mobile audience experience, only native advertising has provided a solution for reaching the growing cohort of consumers that are no longer interruptible. He then outlined the new technologies that are going to take native advertising to its next level.
You can watch his speech below.