SpotX and Sharethrough Announce New Integration, Connecting Premium Outstream Demand and Native Video Supply

We are excited to announce our OpenRTB server-to-server integration with SpotX, which connects SpotX’s programmatic video demand to Sharethrough’s in-feed video inventory, enabling advertisers to access premium brand-safe video supply to reach their target audiences at scale.

"Outstream and native are the two fastest-growing formats of the last few years; while the two markets have remained largely separate, they are actually quite compatible and bringing them together helps both advertisers and publishers," says Curt Larson, Chief Product Officer at Sharethrough. "This new integration with SpotX helps to connect the various dots in a digital video ad market that has matured well past pre-roll, and should help fuel even further growth."

Since SpotX is using a first price auction, advertisers will be able to win more impressions in the open exchange and private marketplaces. This will also provide publishers with additional revenue opportunities, and more transparency for both buyers and sellers.

"Video is increasingly a crucial part of every publisher's revenue strategy, and unlike pre-roll video ads, outstream is not supply constrained," said Geoff Spence, regional vice president at SpotX. "Our partnership with Sharethrough will definitely bring new opportunities to both the buy and sell sides, and we look forward to delivering more solutions and continuing to innovate with such a prominent leader in the native space."

All outstream videos play automatically when in view across Sharethrough ad units, alongside a headline and description, with clear brand attribution and advertisement disclosures. This native execution gives users more context into the purpose of the video ad than standard outstream.

Read the full release here.