Two years ago, we bet on programmatic as the path forward for native advertising. That investment is paying off, and programmatic native...
User-generated content (UGC) can promote hate speech, racism, sexism or terrorism and brand managers don’t need to risk being seen as endorsing that content.
If your company actively funds fake news sites by providing revenue through advertising and widgets, now is the time to reconsider that strategy.
At Sharethrough we’re already seeing native ad dollars migrate from FBX to OpenRTB-enabled native ad exchanges like ours, as brands reallocate ad dollars.
Words, when paired with a robust media format like video, are a very powerful tool for marketers and advertisers looking to capture attention online.