Sharethrough Adds Ad Tech Veteran Alex White as VP Product Marketing, Capitalizing On Strong Growth in Programmatic Demand

on Sharethrough News, Programmatic Native

We’re excited today to announce that Alex White, an ad tech veteran with almost two decades of experience leading product strategy and operations with companies such as Sizmek, Peer39, RightMedia, Yahoo! and Doubleclick, has joined Sharethrough in the newly created role of VP Product Marketing.


Read more about this news at MediaPost: Sharethrough Names Ad-Tech Vet Alex White VP, Product Marketing

Alex (pictured above) bolsters our leadership team with a tremendous amount of data and programmatic expertise. He has two decades of leadership experience in the industry, working in executive level positions at some of the most influential and formative companies in the industry. His job at Sharethrough will center around driving proprietary demand to the company’s premium publisher network of 1500 sites through the thousands of programmatic buyers that purchase through our integrations with some of the largest DSPs in the world, like AppNexus and the Trade Desk.

This hiring comes at a time of great growth for Sharethrough. We project $140 million in native ad spend through our platform in 2016, spurred by a host of new DSP and bidder integrations to drive 3rd party demand and a surge in advertising impressions sold directly by its growing publisher customer base.

As Sharethrough continues to benefit from new IAB standards for native and the DSP-integrations that have followed, there couldn’t be a more suitable person to join our leadership team as we enter into a new chapter for native advertising. Alex’s prior experience helping to scale and develop markets will play a crucial role at Sharethrough, as programmatic native becomes a continually greater force in the advertising space and our product evolves with it.

For Alex, Sharethrough’s market position as one of the very few companies at the moment working at the intersection of all that is going on in digital advertising: native, mobile, video and programmatic made this new opportunity extremely attractive.

“I’m incredibly excited about this new role. The company has laid an incredible foundation of premium brand advertisers and top tier publishers, complemented by an incredible publisher monetization platform and a strong track record of industry leadership helping to develop the principles and protocols that have made programmatic native possible,” he said.