Say ‘Ciao’ to Sharethrough Italia: New Partnership To Expand Sharethrough's European Footprint

on Sharethrough News

We've been steadily growing our European operations ever since Sharethrough landed in London 18 months ago. Today we’re excited to announce the launch of Sharethrough Italy through a new partnership with our friends at Triboo, which marks an exciting new step in Sharethrough’s global growth.

Italy is an important market for Sharethrough. Standing at €7.27 billion, it is the 11th biggest advertising market in the world and the fourth biggest in Europe (behind UK, Germany and France). Italy has seen strong growth online and there is a huge opportunity in the market for native advertising.

Sharethrough has been successfully working with Triboo, Italy's fasting growing digital publishing network and advertising sales house, since the beginning of 2016. Throughout this year, Triboo has been using Sharethrough for Publishers (SFP) to power native placements across its eight owned websites, which include Motori.it and WallStreetItalia.com.


Italy is an important market for Sharethrough. Standing at €7.27 billion, it is the 11th biggest advertising market in the world and the fourth biggest in Europe (behind UK, Germany and France). Italy has seen strong growth online and there is a huge opportunity in the market for native advertising.

The Sharethrough and Triboo partnership will enable Sharethrough to scale SFP across the Italian market, working with publisher groups across the industry to help them make the most of the native advertising opportunity.

Triboo will be the exclusive partner for SFP in Italy, allowing us to provide local support and expertise to Italian publishers. Triboo's pure digital focus and sense of innovation make it an exciting partner in the market. They have excelled across the digital advertising and publishing spectrum in Italy, and partnering this with our world-leading native ad technology will make for a powerful combination.