"How Native Became The Viable Mobile Solution": See Sharethrough President Patrick Keane's Keynote From AdExchanger's Industry Preview Conference

on Programmatic Native, Sharethrough Events

In front of a packed house at AdExchanger's Industry Preview conference in New York City in mid-January, Sharethrough President Patrick Keane outlined a preview of where the growth in the programmatic native space is going to come from in 2017.

His vision for where the programmatic native market was going to shift in 2017 was three-fold: new DSP integrations is going to unlock greater levels of liquidity in the market, native video is going to cement itself as the premiere video ad unit to reach millennials and the rise of header bidding favoring native advertising over display.

Check out Patrick's 15-minute presentation here.