NATIVE 2016 Speaker Lineup Announced: Facebook, Google, CBS, The Trade Desk, AppNexus and many more set to speak

on NATIVE 2016

Google, Facebook, The Trade Desk, AppNexus and Sharethrough are all leaders in advertising technology.

They are also all on the speaking roster for this year’s NATIVE conference in San Francisco, the definitive industry event about native advertising.

Since its inception in 2013, the NATIVE conference series has been the platform for leading companies to discuss the most important trends and concepts within the native category.

In 2016 these conversations are now among the most important happening in the media industry at large.

As Business Insider noted in its most recent report on the native advertising market:

"By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue. This is the future of media."

The pace at which media is evolving is breathtaking. Native has emerged as a north star for the evolution of advertising; on one side driven by the technical and user experience expertise of Silicon Valley giants like Facebook and Google and on the other by the editorial savvy of leading media companies like CBS, The New York Times and The Atlantic.

The NATIVE conference series has served as a platform for both sides to present their vision for the next chapter of this category. And there has never been a more exciting time for this conversation to be taking place.

At Sharethrough, our aim has always been to deliver monetization products that vastly improve the state of digital advertising and in turn, help publishers take control of their own destiny. NATIVE is our opportunity to score against those goals how we are doing as an industry and to hear from our partners about what lies ahead.

We’d love for you to join us on July 19th in San Francisco. You can buy tickets and see the full speaker lineup at summit.nativeadvertising.com.

To give you a preview, check out our all-star lineup of speakers below:

Facebook: Dave Jakubowski, Head of Ad Tech

Google: Alex Jacobs, Business Lead, Brand Studio

Medium: Ed Lichty, Head of Partnerships

The Trade Desk: Jeff Green, CEO

Esurance: Cindy Beckwith, VP Marketing

Appnexus: Tom Shields, SVP Strategy Publishers

Nextdoor: Nirav Tolia, CEO

Yahoo: Jose Singer, VP Product Management

Stratechery: Ben Thompson, Author/Founder

CBS Interactive: Jim Lanzone, President/CEO

MONDELĒZ: Kristi Karens, Lead; Media and Content

BP: Liz Sidoti, Head of Communications

POLITICO: Peter Cherukuri, President

Digiday Content Studio: Deanna Zammit, Managing Director

Deep Focus: Ian Schafer, CEO

NowThis: Yosef Johnson, VP Creative Services

Pictured above: Dan Greenberg, Sharethrough CEO, interviewing Alison Engel, VP Global Marketing, LinkedIn, at NATIVE 2015