LinkedIn announced its new Audience Network today, to help advertisers serve sponsored content beyond its own feed, with Sharethrough one of a handful of exclusive partners powering this new offering (as well as MoPub, AdX and Rubicon).
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“LinkedIn has more than 500 million professional users, and not all of them may come to the LinkedIn platform during the course of an advertiser’s campaign,” Divye Raj Khilnani, group product manager at LinkedIn Marketing Solutions, told AdWeek. “They really want to increase their footprint in terms of how many unique members they can reach.”
“We are very cognizant of the quality of publishers that we are serving these ads on, and we want to make sure that the quality standards meet with the advertising standards of LinkedIn.”
LinkedIn said that more than 6,000 advertisers have tested its Audience Network since its beta launch at the beginning of the year. Those tests have resulted in a 3 to 13 percent bump in impressions served and 80 percent increases in unique clicks, it said.