Millennial moms are a prized target. They are the primary decision-makers in their households, and they have a massive amount of purchasing power — $170 billion to be precise, according to comScore.
More than anything, Millennials, more than previous generations, want — nay, need — relevant content targeted to their lifestyle.
Here's how native advertising is a brand's best solution to targeting this new generation of moms.
Ready to upgrade your content distribution strategy today? Get in touch with the Sharethrough ad sales team.