With little more than two months until we hit election day, advertising dollars are flying onto the airwaves. And as usual in 2016, when there's any discussion of advertising spend, talk about native advertising isn't too far away.
In light of this, Sharethrough's co-founder and CEO Dan Greenberg and Sales Manager Larry Otsuka joined Emily's List Political Director Denise Feriozzi and Business Insider's political correspondent Maxwell Tani for a discussion on the role native advertising has to play in the current election cycle. During a far reaching chat they talked about the importance of reaching and engaging with millennial voters in their natural digital habitat, as well as why native ads are the ideal format for this to happen.
The full text of the discussion is embedded below.
EMILY's List's Denise Feriozzi, Business Insider's Max Tani & Sharethrough's Dan Greenberg and Larry Otsuka on political organizations' use of native ads