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The Native Creatives

Awarding creativity and innovation in native advertising.


The Native Creatives honors creativity and innovation in native advertising. Native creatives are publishers and brands who have established themselves as visionaries in content creation, creative execution, and user engagement.


Judging Process & Eligibility

For each category, there are two ways to win. Our esteemed judges, chosen from across the technology, entertainment and advertising sectors will select winners and each category will also have a People’s Choice winner, determined by an online poll.

  1. To be eligible, campaigns must have run between June 1, 2015 and May 31, 2016
  2. Creativity is a core component of evaluating submissions. Judges will look for original, cutting-edge work that sets the bar for content marketing with modern publishers.
  3. Results count: include any data or examples of how the submission helped reach business objectives and/or inspired audiences.


Ian Schafer Judge

Ian Schafer

Founder & Chairman, Deep Focus

Dan Greenberg Judge

Dan Greenberg

CEO & Co-Founder, Sharethrough

Jason Harris Judge

Jason Harris

President & CEO, Mekanism

Stephanie Losee Judge

Stephanie Losee

Head of Content, Visa

Owen Thomas Judge

Owen Thomas

Business Editor, San Francisco Chronicle

Tim Calkins Judge

Tim Calkins

Clinical Professor of Marketing, Kellogg School of Management

Erika Nardini Judge

Erika Nardini

President & Chief Revenue Officer, Bkstg

Important Dates

Date Event
Apr 15 - May 31 Submissions Open
June 6 - June 17 Online voting for People’s Choice awards
June 22 - June 24 Judges select winners
July 19 Winners Announced at the NATIVE 2016