New Native Advertising Study From Nielsen And Sharethrough Shows Why Choice Beats Interruption

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While the interest and conversation around native advertising has only continued to escalate, there has been a lack of concrete data about the effectiveness of native ads.

To that end, Sharethrough recently conducted a study with Nielsen to compare the brand-building effectiveness of native video ads against pre-roll video ad units.

Sharethrough worked with five leading advertisers to serve the same creative message in both pre-roll and native advertising formats for each advertiser’s campaign and used Nielsen Online Brand Effect for in-depth metrics on brand lift and the campaign elements driving that lift.

Preroll video vs native video research study Nielsen